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Celebrity philanthropy
The term ‘celebrity philanthropy’ refers to celebrity-affiliated charitable and philanthropic activities. It is an increasingly prevalent topic of scholarship in studies of ‘the popular’ vis-à-vis the modern and post-modern world.
Look to the Stars, which is advertised as ‘the web’s number one source of celebrity charity news and information’, was launched in 2006 to promote the work of charities via the philanthropic activities of celebrities.〔(【引用サイトリンク】url=https://www.looktothestars.org/about )〕 Currently there are 3,563 celebrities listed on the website, ranging from Hollywood actors and actresses to musicians, politicians, athletes and socialites.〔(【引用サイトリンク】url=https://www.looktothestars.org/celebrity )〕
== Introduction ==
Structured and systematised charitable giving by celebrities is a relatively new phenomenon. Although charity and fame are associated historically, it was only in the 1990s that entertainment and sports celebrities from affluent western societies became involved with a particular type of philanthropy. Celebrity philanthropy in contemporary western societies is not isolated to large one-off monetary donations by definition. It involves celebrities using their publicity, brand credibility and personal wealth to promote not-for-profit organisations, which are increasingly ‘business-like’ in form. This is sometimes termed as ‘celanthropy’ – the fusion of celebrity and cause as a representation of what the organisation advocates.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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